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IVG (I Vape Great) – UK Vape Brand Overview

IVG, short for “I Vape Great”, is a UK-based vape brand focused on flavour-driven vaping products. The brand has established a strong presence across Ireland and the United Kingdom, particularly in the disposable vape and nicotine salt segments.

IVG products are designed for ease of use and consistent flavour delivery, with a focus on ready-to-use devices and matching e-liquid ranges.

Key Takeaways

Origin: United Kingdom
Brand meaning: I Vape Great
Core focus: disposable vapes and e-liquids
Strong presence in Ireland and UK
Known for flavour consistency
Wide range of nicotine salt products

Ownership & Company Structure

IVG operates as a UK-based vape brand specialising in product development and flavour formulation. The company focuses on delivering consumer-ready vaping products with consistent quality across different formats.

Its structure combines product design, flavour development and distribution, allowing the brand to maintain a strong position in competitive vape markets.

Market Position & Growth

Parameter	Value	Context	Notes
Origin	United Kingdom	Brand base	UK market
Core Category	Disposable vapes & e-liquids	Consumer products	Flavour-focused
Device Types	600–10K puff systems	Disposable segment	Big Puff category
Nicotine Format	Nicotine salts	Smooth delivery	Up to 20mg
Market Reach	Global	UK, Ireland, EU	Wide distribution

Product Ecosystem – What IVG Produces

IVG develops a full range of vaping products covering both disposable and refillable segments:

Disposable vape devices (IVG Bar, Bar Plus, Smart series)
Big Puff systems with extended usage capacity
Prefilled pod systems
Nicotine salt e-liquids
50/50 e-liquid ranges for MTL devices

The ecosystem is built around flavour consistency and compatibility between device formats and bottled liquids.

IVG Products Available at Eirhorse

IVG Disposable & Bar Plus Devices

IVG E-Liquids Ireland

Disposable & Big Puff Systems

IVG disposable devices are designed for immediate use, with pre-filled nicotine salt e-liquid and draw-activated operation.

Standard devices: approx. 600–800 puffs
TPD-compliant capacity: 2ml
Nicotine strength: up to 20mg
Big Puff systems: extended capacity devices

These systems prioritise simplicity, portability and consistent flavour delivery.

Flavour Development

IVG is recognised for a wide flavour portfolio including fruit, menthol, beverage and dessert profiles. Flavour profiles are designed to remain consistent across disposable devices and bottled e-liquids.

This allows users to switch between formats while maintaining a familiar flavour experience.

Global Markets

IVG products are distributed across Ireland, the United Kingdom and European markets, with additional presence in international regions.

The brand has established strong visibility in the disposable vape category due to its focus on simplicity and flavour consistency.

Regulatory Context – Ireland

In Ireland, IVG products must comply with EU TPD regulations, including nicotine limits of 20mg/ml and a maximum tank capacity of 2ml for disposable and pod devices.

Important: Products are intended for adult users aged 18+ only.